Social media
Artigrafiche Reggiane represents an Italian and international excellence in the cartographic sector, but its brand identity needed support towards the creation and coordination of a strategy of integrated communication.
The company’s values, mission and vision, although they have always been based on the excellence of the work methodology, have never assumed an active role in brand storytelling, and for this reason only partially known externally. The need expressed was to enhance the quality of their work and achieve better evidence, making the most of the channels available, namely Linkedin and website.
Artigrafiche Reggiane & Lai is the leader of a leading international group in the paper and exhibition products market. The group consists of 4 subsidiaries with offices in Italy and abroad and has a turnover of more than 160 million euros. The company has been dealing with cardboard transformation and packaging solutions for more than 60 years, and is recognized and appreciated everywhere for the high quality level of its products.
Watchword: change
The starting scenario turned out to be particularly complex. The main challenge was to be able to approach the project from a new perspective, satisfying the need for change expressed by the company, bringing the communication strategy back to more tracks appropriate.
We have thus approached the work by completely reworking the existing material, using a different, clear and informative language: at the same time more professional and more appealing, thanks also to integrated graphics solutions, all focused on AGR’s requests.
To do this, we used the route, a direct and explicit story, starting from the company website, and simultaneously declining the message on the social channel, stressing the aspects of great professionalism in able to create value: solidity, skills, transparency and versatility, reliability, attention to the environment, passion for one’s work.
