Brand communication
Bow Wow Labs turns to IC DIGITAL for a complete Brand Communication and Social Media project, with the aim of consolidating its image as a company that pays first and foremost attention to health, well-being and dog happiness.
Bow Wow Labs is a Californian e-commerce company for dog products, mainly dedicated to oral hygiene, which was founded in 2013 with the creation of Bully Buddy, a support to make the chewing sticks, preventing the risk of suffocation.
Its offer today includes various food products and other solutions that guarantee the safety and well-being of animals.
To build the guidelines of the new Visual Identity, we have created a Brand Manual in the name of bright tones considered ‘positive’ for animals; all built on an essential style where circles and connection lines play an important role in the digital presence of the brand.
At the same time, we created a new iconographic-style logo, which is placed at the center of all communication: it consists of an imprint inspired by the cross section of the company’s flagship product, which totally returns the image of frank simplicity of Bow Wow Labs.
The images to be used must also be empathetic and unforced, with dogs happy, loved and protected in the family context in which they live.
